concern · the second axis
Social proof
The concern grouping the facts a storefront renders to convey other buyers' and critics' experience of a product — individual reviews, the rolled-up rating, community questions and answers. The orthogonal concern axis (L6), never a product kind.
the questions here
8 questions in all: 2 measured figures (aggregate rating and engagement counter), 2 answered from a set list (fit verdict and review highlight tag) and 4 free-text or code fields (review, community question, community answer and 1 more).
The concern grouping the facts a storefront renders to convey other buyers' and critics' experience of a product — individual reviews, the rolled-up rating, community questions and answers. The orthogonal concern axis (L6), never a product kind.
questions in social proof8 properties
| reviewhost · carries 13 | “free text |
| aggregate ratinghost · carries 1 | №number + unit |
| fit verdict | ◇token |
| engagement counterhost · carries 3 | №number + unit |
| community questionhost · carries 3 | “free text |
| community answerhost · carries 3 | “free text |
| commenthost · carries 3 | “free text |
| review highlight tag | ◇token |