media alt text
The accessibility/caption text for a single media item — what a screen reader announces for the asset and what a gallery may show as a caption. A qualifier of the media property (not a standalone product slot): it is bound to ONE media statement, so each asset carries its own alt text instead of floating in a parallel list disconnected from the image it describes. Free-form per-asset prose (a literal): it identifies one asset's text, never recurs across products as a filterable category.
Media alt text is free text, written for one product alone and never shared as a category.
It is a qualifier of media — it has meaning only inside a media statement, one per statement, never on its own. It belongs with media to media — how it is shown.
It is answered inside every media statement, not as a standalone question on a kind.
Answered inside every media statement — not a standalone slot on any kind.