media role
The function a media item serves in a product's presentation — the primary (hero) image a card and the top of a gallery render, an additional gallery shot, a thumbnail, a dimensional diagram, a lifestyle/in-context photo, a material swatch, a how-it-works demonstration, a downloadable reference document. A qualifier of the media property (not a standalone product slot): each media statement carries its own role, which is what lets a surface pick the one hero out of many assets. Orthogonal to medium type.
Media role is answered with one word chosen from the media roles list — the same word shared across every product that uses it.
It belongs to identity — who and what it is.
No kind asks this question yet — it is declared in the spine and inherited where it applies.
No kind asks this question yet — it is declared in the spine and inherited where it applies.